Keep your ppc management in perspective

Managing your PPC should be an easy job to be done once a week. Don't get into the obsessive 'have to check' every day mindset, it will just waste your precious time. Keep your bids as low as possible without going off the first page, that way you are still visible but not paying top whack and your budget will go a bit further. Make sure you keep your ads interesting and relevant, these are what attract the attention of your potential new customer, so don't put them off before they begin!