Keep your ppc management in perspective

Managing your PPC should be an easy job to be done once a week. Don't get into the obsessive 'have to check' every day mindset, it will just waste your precious time. Keep your bids as low as possible without going off the first page, that way you are still visible but not paying top whack and your budget will go a bit further. Make sure you keep your ads interesting and relevant, these are what attract the attention of your potential new customer, so don't put them off before they begin!

Make the most of your PPC

In order to get the best out of your PPC campaign, you will need to do some serious preperation work before you start. It is very important that you do proper keyword research so that you have a good idea of what terms are being searched which are relevant to your goods or services. Once you have this, you can then think about writing your adverts. These will be short as there are only so many characters allowed, so be punchy and bold here but do make sure you use keywords and phrases that are to do with what you are trying to promote. Individual landing pages for each of your campaigns is also required and this is where a sale can be made or lost, so consider very carefully the copy you write here. Keep the visitor interested and offer them tidbits of information or newsletters to keep them coming back for more. Of course it goes without saying that you should always give the best possible service.

Get your pay per click campaign going

There are millions of pounds/dollars/euros etc worth of business done through the internet. Your company can benefit from this trading place too and using pay per click is a fast way to get started. If you don't want to set the campaign up yourself, hire some experts like those from Serendipity Online Marketing. These experts can take you all the way through the whole process and improve your sales rates and they have a proven track record. They will tailor your campaign to your budget and keep in contact throughout.

A very common error with pay per click is not tracking the results, traffice and visitor numbers. As all your adverts cost money for every click, you need to know where the traffic is coming from and what the conversion rate is. Each site has it's own indvidual results and you need to tailor your campaign to make the most of the best results. This is why tracking is vital.

Another big mistake is sending visitors to outdated sites or even worse, broken links. Sending visitors to a specific landing page which is relevant to what they are looking for has been proven to increase sales. These customers are then likely to return and recommend you to others.

So, the advice here is, always check your data and keep checking that links work.

Mistakes with Adwords

Most new people who use Google Adwords do not realise that having a large number of keywords is not necessary to having a successful PPC campaign. Having just a few very carefully selected keywords is far more productive and profitable than having dozens of vague or generic terms. These generic terms will cost lots of money for little or no return and are therfore a waste of time and money.

When setting your bids, do not go for the number one spot. This will just cost you a lot of money and although it will get you lots of clicks, many of those will be impulse clicks which will probably not lead to new business.

Make sure you make your money work for you. Test your adverts and track the clicks, that way you will know for sure what is working and what is not. When something is not working, shut it down. Be clever with your Adwords campaigns and you will reap the rewards. Talk to the experts at Serendipity Online Marketing.

Making the most of Google Adwords

There are two approaches to PPC with Google Adwords. The first is the scatter gun approach, where you find loads of keywords and use them all in your campaigns. This will get you lots of clicks, but most will not be profitable clicks, ie they won't lead to sales.

The second approach is much more careful and subtle. You choose a few keywords very carefully and make sure that they are very relevant to your products. Your landing pages must be in keeping with your adverts and preferably allows visitors to give you their name and email address. Keep your average placing around 3, this will cost you less and will also lessen the number of impulse clicks which can be wasteful as they cost you money for no reward. Make sure you have very good copy to keep your visitors interested and make it very easy for them to buy from you.

Landing pages - common mistakes

You need to have good landing pages to encourage customers to buy from you. However, there are some common mistakes which prevent this and here are some of them:

Cluttered with all sorts of information. Whilst you want to convey enough information, do not be tempted to pack too much in as you will only turn visitors off.

Pop ups. Very annoying if you are trying to read about products or services. Certainly, use pop ups to give further information but only when clicked on.

Unrelated text. Keep descriptions and information relevant and to the point, do not be tempted to start talking about something else as this will turn visitors away.

Many or no calls to action. One is enough.

Poor spelling and grammer. Do check all copy for spelling and grammer, it need not be the Queen's English, but it must be correct.

Landing page slow to load. Keep your landing page simple so that it loads quickly. Visitors will not hang around if your page takes too long to load.

Always make it easy for visitors to buy from you, if they find it difficult or can't see where to go next, they will leave, so do make it very obvious.