There are two approaches to PPC with Google Adwords. The first is the scatter gun approach, where you find loads of keywords and use them all in your campaigns. This will get you lots of clicks, but most will not be profitable clicks, ie they won't lead to sales.
The second approach is much more careful and subtle. You choose a few keywords very carefully and make sure that they are very relevant to your products. Your landing pages must be in keeping with your adverts and preferably allows visitors to give you their name and email address. Keep your average placing around 3, this will cost you less and will also lessen the number of impulse clicks which can be wasteful as they cost you money for no reward. Make sure you have very good copy to keep your visitors interested and make it very easy for them to buy from you.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment