The importance of your landing pages

When you set up your PPC (pay per click) campaign, you should have a separate landing page for each advert. This page must match the advert though and be relevant as those who click will be expecting to see information relating to your advert. So if you are advertising wicker baskets, make sure your landing page has lots of interesting information about wicker baskets. Not only will this be good for your potential customer, it is also good for the search engines as they can see that your information is relevant. This in turn can help reduce the cost per click, so it is a win win situation.