PPC or pay per click is not difficult to understand, however, there are a few pitfalls to avoid so that you can make the most of your campaign.
Be careful with spelling and grammer, incorrect spelling and grammer will cost you as your ads will not be shown.
Do not use too many keywords, split them into sub groups.
Test your adverts, you can then discard campaigns that are not working and enhance others whose perfomance is mediocre.
Do not use too many general keywords, this could be very costly as it will get you lots of traffic but not targetted traffic.
No landing page. This is a mistake, make sure that you have good landing pages for each advert so that it is relevant to each of your ads.
You must have good copy for your adverts, if they are uninteresting or irrelevant to the products or services you offer, you will just waste money and get very few orders.
Avoiding these common mistakes can bring you good quality clicks which then lead to business and business is the whole point of the exercise.
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