In order for your PPC campaigns to be effective, you must write a good advert. Make sure that your copy is relevant and interesting. A carefully written advert will gain a higher position and recieve more quality clicks than something dull as dishwater. So think about what you want to say, grab your customers attention and offer them a carrot. For instance, you may wish to offer free shipping or a percentage off if they purchase over a certain amount. You might want to make this offer for a limited time only. However, you wrap it up, securing sales is the name of the game and if you can do this just by writing good copy, then go for it. If you are not very adventurous or feel that you are unable to write interesting copy, try Serendipity Online Marketing for help in this area.